Uniting artists from around the world
to communicate the critical need to
address climate change and inspire
immediate action

The Purpose

The primary goal of Critical Beats is to raise money for non-profits working in Amazon conservation and sustainable education. Funds will be raised through the compilation of a Critical Beats album, as well as events featuring the original music produced from the Critical Beats project. 100% of the proceeds will go to organizations and projects already working in the Amazon with well-established relationships and processes in place.

The music and events are an opportunity to spread awareness about the critical state of our most cherished environmental resources and the communities which act as caretakers of these places. Music facilitates a cultural meeting point that creates an understanding without words. The project serves to inspire others to take action toward
preserving these resources through the realization that this action can be interwoven through all aspects of our lives, whether it is creating, dancing, or educating.

The music and events are an opportunity to spread awareness about the critical state of our most cherished environmental resources and the communities which act as caretakers of these places. Music facilitates a cultural meeting point that creates an understanding without words. The project serves to inspire others to take action toward preserving these resources through the realization that this action can be interwoven through all aspects of our lives, whether it is creating, dancing, or educating.

Step 1:

Indigenous songs, instruments, nature sounds, stories, and spoken word are gathered from tribal communities, sustainability schools, and artists in the Amazon and Sacred Valley

Step 2:

The recordings are shared with music producers around the world

Step 3:

New songs are created which incorporate the collaborative efforts of both cultures

Step 4:

The new songs are compiled into a Critical Beats album which is used to raise awareness and funds for Amazon conservation

Step 5:

Events are held featuring the original music created for the Critical Beats project

Step 6:

Through dancing and celebrating, listeners and attendees are contributing to a cause while gaining increased awareness of the state of the Amazon, its communities, and possible ways to take action

Step 7:

All proceeds go to projects and non-profits in the Amazon working for conservation, sustainable education, and protection of indigenous rights